Page 105 - Bord Bia - Irish Foodservice Directory 2024

Relevant purchasing contact

Procurement and NPD Manager: Paula McElroy
Email: paulamcelroy@insomnia.ie
Head of Food: Neil Shirt
Email: neilshirt@insomnia.ie

Product mix

Insomnia’s primary product category is hot beverages, with a strong focus
on coffee. Complimentary categories are milkshakes, ice-cream, cold/iced
beverages, chilled and hot sandwiches and paninis, freshly baked pastries
and scones, and grab and go snacks.

The company recognises the importance of keeping their product range
new and exciting and introduces new products across all categories several
times a year.

The company targets a mix of customers from on-the-go to eat-in. All food
is delivered pre-prepared, with no food produced in site.

Opportunities for Irish food and drink suppliers

Insomnia always strives for innovation and growth across all product
categories.

Of particular interest is, gluten free products, vegan options, products with
health benefits, baked goods and snack product areas. Seasonal, holiday
and impulse snack products are also an area of strong interest.

Any unique products which can help distinguish Insomnia in the current
market is something that will be considered.

Purchasing policy and supplier requirements

Insomnia has a preference for locally sourced product with a reasonable
shelf life. Shelf-life requirements are subject to individual specifications;
however, quality and freshness of product is key.

The ability to produce and deliver product seven days a week is highly
desired.

The ability to accept orders from each individual shop is required.

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