Page 317 - Bord Bia - Irish Foodservice Directory 2024

Product range

The product portfolio covers a comprehensive range of categories and
ingredients across all meal occasions. Whilst the range is predominantly
ambient, Excellence also has a multi temperature capability.

Newforge, the company’s own brand, covers a wide range of sub categories
and is the backbone of the product portfolio. In addition, the company
represents McCormicks (incorporating the Schwartz, Franks and Frenchs
brands), Santa Maria, Kraft Heinz, Mondelez (Philadelphia brand) and JDE in
the foodservice sector.

It also represents a range of other smaller suppliers to the foodservice
sector.

Sectors served

Excellence route to market is predominantly through the wholesale
channel. It has an unrivalled depth of distribution to the specialist
foodservice wholesale sector.
It is also developing an increasing presence in supplying the manufacturing
sector.

Opportunities for Irish food and drink suppliers

Excellence believes that the growing consumer trends of casualisation of
food consumption incorporating Street Food, Food-to-Go and expansion of
non-traditional takeaway will continue to influence the consumption habits
in the Irish market.

Excellence also believes that the trend towards plant-based menu options
will continue to strengthen in the coming years. Excellence works with
several Irish producers and has a policy where possible to support Irish
business.

Purchasing policy

The company’s policy is to only deal with producers that meet the highest
standards in terms of accreditations.

Paul Ivory and Ger Aherne lead the procurement of all products in
conjunction with the Sales Team.

There is a monthly sales meeting to discuss trends in the market, NPD and
potential gaps in the range.

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