Page 365 - Bord Bia - Irish Foodservice Directory 2024

The principle marketing support tools for the company are:

1. Annual product catalogue: Hotel/Restaurant/Take-away/Deli. The
publication is produced in full colour, in a convenient hard-back format.

2. Monthly promotional publication: ‘SuperDeals’ is circulated to all
clients of Plassey Food.
3. Trade shows form part of the promotional efforts. The company stages
annual shows in locations such as Cork, Limerick and Kerry, where
suppliers can exhibit their products.

4. Social media & text messaging: Plassey Food uses social media
platforms Facebook and Twitter and a sophisticated text messaging
platform to promote products and offers to clients and prospective
clients.

Advice to new suppliers

New suppliers must first contact the company by phone to introduce and
discuss their product(s).

If the product(s) complement the company’s existing portfolio and Plassey
Food sees opportunities, then the supplier may be invited to present
their product(s) in a face-to-face meeting at the Plassey Food offices in
Rathkeale.

If the meeting is successful, a contract will be entered into with the
supplier. The contract will include details on all product features including:
delivery, packaging, shelf-life, traceability and other key specifications.

New suppliers are advised to consult the company’s product range which
can be found on the website - www.plasseyfood.ie - and consider where
their product may fit into and how it enhances the range on offer.

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