Page 383 - Bord Bia - Irish Foodservice Directory 2024

All purchasing and orders are co-ordinated in the company’s Dublin office,
by its supply chain team.

Supplier requirement and ordering procedure

Stafford Lynch requires potential suppliers to comply with relevant industry
standards including health and safety regulations.

Suppliers will have to demonstrate their compliance and registrations as
required. Where applicable, products should be BRC audit approved.

Orders are captured via sales representatives, EDI, email and phone, with
Stafford Lynch delivering via their multiple routes to market.

Geographical spread

Stafford Lynch’s distribution centre is located in Blanchardstown in Dublin.
All 32 counties in Ireland are serviced from it.

Fleet size

Stafford Lynch uses outsourced transport providers for the majority of its
sales base. It also has 20+ van-sales and merchandising teams for specific
product categories.

Marketing support and services provided
Stafford Lynch manages all aspects of sales and marketing, from source to
shelf.

New product launches are supported by promotional activity (e.g price
promotions) and also marketing activity such as POS material and
advertising (both traditional and digital). Further sales support is also
provided via brand presentations, sampling, merchandising execution and
stock pull through.

Advice to new suppliers
A manufacturer wishing to supply Stafford Lynch should send an email to
the Foodservice Director outlining their proposal.

Suppliers should review the market and propose competitive pricing for
their products, checking first that their offering does not compete with any
products in the existing Stafford Lynch portfolio.

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