Page 380 - Bord Bia - Irish Foodservice Directory 2024

Fleet size

The company outsources its transport using independently owned vehicles.
The fleet size varies between six and eight ambient temperature vehicles.

Marketing support and services provided

Marketing support is provided by way of an illustrated bi-monthly
catalogue containing promotional material for a selection of products.

This is in addition to the standard products and prices listing, which has an
illustrated promotional section at the front. Regular ‘Special Offer’ sheets
are also produced.

Irish products are highlighted by the use of a ‘Product of Ireland’ logo on
product illustrations.

Company representatives that regularly visit larger customers provide
marketing and promotional support, as well as taking orders.

Advice to new suppliers

Prospective new suppliers to Simply Wild are advised to approach the
company with a clear business plan, demonstrating clear aims and
objectives.

Suppliers should have completed as much as possible of the early
development of product marketing, including product testing and test
marketing before the product is brought to Simply Wild.

As this distributor only has ambient distribution facilities, any new
products must meet this requirement.

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