Page 46 - Bord Bia - Irish Foodservice Directory 2024

Product mix

Applegreen offers a diverse selection of freshly baked goods, including
delectable pastries, scones, muffins and tray bakes.
At most of their locations, they provide customers with a premium dining
experience, prioritising taste and quality. Their mission is to serve flavourful
and delicious meals in a friendly, relaxed ahtmosphere. Freshly made
gourmet sandwiches, artisan bakery items, Irish meats, salads, soups, and
hearty hot dinners – whether dining in or grabbing a meal on the go.

Proudly Irish, the company remains committed to their roots by serving
only 100% Irish chicken throughout the business. Their own brand, The
Bakewell, showcases their support of local Irish suppliers.
Applegreen continually reviews their product offerings to ensure they
provide the highest quality for their customers on the road.

Opportunities for Irish food and drink suppliers

Key areas for growth are food-to-go and own brand, with an emphasis on
quality. There is a strong desire to source locally where possible.

There is constant exploration into technological advancements with the
brands for example: Kiosks, home delivery and Too Good To Go.

Purchasing policy and supplier requirements

Applegreen has a long-standing commitment to providing high quality
products at a value price point and this has been fundamental in the
development of both its own brand label and food-to-go offering.

Applegreen’s own brand products are sourced locally when possible. The
range is available in all key categories of the shop, and in most cases has
become the best seller in that category.
Applegreen has been awarded two Gold Medals in the 2024 Irish Quality
Food & Drink Awards – one for their new and improved butter croissant
in the Bakewell café and one for their Sicilian lemon croissant in their
Braeburn cafés. They also had tow products announced in the shortlist
for the finals of the Irish Quality Food & Drink Awards – their Bakewell Irish
sausages and their jambon. Their lemon muffin has been announced as a
finalist in the 2024 Blas n hEireann Awards.

Further savings on the own brand range are delivered by a long term ‘better
value always’ promotional campaign in store, where multiple products are
sold at a discounted price.

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