Page 49 - Bord Bia - Irish Foodservice Directory 2024
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Product mix
The food offering at Circle K Ireland is ‘premium food on the go’. It consists
of sandwiches, snacks, salads, bakery products, both sweet and savoury,
and hot and cold beverages.
The target customers include all demographic groups and consist of
motorists that pull in to buy fuel and customers that visit solely to make
food and other purchases in the forecourt shop.
There is no particular ‘cuisine’ type, however food must be capable of being
served quickly. The Circle K Ireland concept puts a strong focus on food
quality, freshness and provenance. Having the right product at the right
time is an important part of the Circle K offer as it aims to cater for all day
parts. The food offer is based on the premise of continuous improvement –
constantly searching for new inspiring products.
Food preparation is in store where possible. A number of products come
in pre-prepared to ease the operations and offer a consistent customer
experience. Many bakery products are bought in par-baked and finished in
the instore bakery.
Circle K also offers a number of in-house created signature products
including the K Coffee brand, K Freeze frozen drinks and gourmet sausage
rolls.
Opportunities for Irish food and drink suppliers
The company has re-focused the type of food product it sells and a lot of
products are delivered fresh. Circle K Ireland is also seeking products that
offer ‘ease of operations’.
The company is constantly seeking new opportunities in the food on the
go categories focused around bespoke recipes, fresh ideas and great
quality ingredients. There are also many opportunities within the seasonal
products and limited time offer products including bakery, salads and
sandwich fillers.
Most products are currently supplied through Musgrave Wholesale
Partners, with very little direct to store.
Purchasing policy and supplier requirements
The Circle K Ireland deli outlets nationwide are supplied by Musgrave
Wholesale Partners with fresh and frozen products such as salads, meats,
pastries and sandwich fillings.
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