Page 52 - Bord Bia - Irish Foodservice Directory 2024

• NACS – Maxol Ballycoolin Retailer of the Year
• Forecourt Trader Awards – Maxol Sustainability Programme
Maxol’s coffee brand ROSA coffee has the feel of an artisan, barista-style
experience at the push of a button, the brand reflects Maxol’s passion for
great quality coffee. In 2023, Maxol launched the Next Generation of Rosa
coffee with a brand-new look and feel and the introduction of oat milk
coffees and iced drinks.

Maxol hold franchises for multiple innovative food and hot beverage offers
including Abrakebabra, O’Brien’s, Bagel Factory, Insomnia and Zambrero
and now has four Burger King restaurants within its network.

Relevant purchasing contact

Chief Retail Officer: Ciaran McNally
Email: ciaran.mcnally@maxol.ie

Food Strategy & Convenience Manager:: Aoife Kearney
Email: aoife.kearney@maxol.ie

Product mix

Customers’ expectations of forecourt convenience have greatly increased
over time and the offer has been broadened to move into the foodservice
market, which describes all food consumed out of home.

Maxol Deli and Rosa will continue to be the priority for the Maxol Food
offer moving forward with the ongoing introduction of additional brands to
further evolve the Maxol Foodservice business.

Maxol Deli consists of a wide range of high-quality food products, prepared
fresh instore every day. Maxol Deli’s USP is homemade style, high quality
food that’s convenient on-the go.
Maxol’s prepack range of sandwiches, wraps, salads, fruit pots and muesli,
offer an option for customers that are time poor and looking for a high-
quality food solution readily available all times of the day.

In addition to Maxol Deli, Maxol works with a diverse range of innovative
food brands that cater for a wide range of consumer needs.

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