Page 53 - Bord Bia - Irish Foodservice Directory 2024

Opportunities for Irish food and drink suppliers

Maxol is focusing on the following key opportunities:
• Further development of their core brands Rosa and Maxol.

• Hot counter innovation through the introduction of new quality
products in the hot counters and self-serve hot bar.
• Good quality meal solutions throughout the day.
• Innovative sub brands that add a new dimension to Maxol deli and
cater to customers evolving tastes.

• Deli: maintaining consistency across the network and continuing to
innovate to respond to needs and emerging consumer insights.
• New site developments: launching new outlets with new innovative
food offers that will cater to different dayparts and widen Maxol’s
customer base.
• Forming alliances with key suppliers to bring quality and innovation to
their retail network.

Purchasing policy and supplier requirements

The Maxol Deli brand is serviced primarily through BWG Foodservice
and Aryzta Food Solutions who are committed to sourcing high quality
ingredients to ensure that Maxol’s food business produce high quality,
consistent food offerings.

There is an emphasis on supporting Irish business, where possible all
ingredients are sourced from Irish companies.
All food producers and the suppliers handling foods must have HACCP in
place.

BRC is an additional accreditation which almost all suppliers to Maxol have
in place.

Nevertheless, other accreditation procedures are also accepted such as IFS,
ISO, Halal etc. Purchasing is centralised and must come through BWG for
Foodservice & Retail.

The Chief Retail Officer and the Food Strategy & Convenience Manager
influence the purchasing decisions for foodservice products.

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