Page 267 - Bord Bia - Irish Foodservice Directory 2024

Product mix

HelloFresh in Ireland offers pre-measured ingredients to create wholesome
dinners from scratch. The company offers a range of preferences, from
vegetarian and calorie smart meals to international flavours and family
favourites.

They also offer a range of quick cook recipes that can be prepared in as little
as 20 minutes.
Their service is perfect for anyone who would like to improve their cooking
skills, while trying new flavours and ingredients in the comfort of their own
home.

Opportunities for Irish food and drink suppliers

HelloFresh sources a broad selection of ingredients from all categories
(protein, dairy, produce, bakery – mostly sourced locally – and long shelf-life
products such as sauces, rice, pasta – often sourced from the EU).

The company constantly grows their ingredient range in each of the above-
mentioned categories, adding new flavours and products to our recipes.

In the future, they are also likely to move to other product categories such
as ready to eat, desserts etc, as is the case in other markets.

Purchasing policy and supplier requirements

Quality standards:
HelloFresh is committed to a very high quality of products. That includes,
but is not limited to:
• Most of fresh products are sourced locally and are of Irish origin
• Almost all suppliers are BRC accredited with a few exceptions made
for smaller businesses in which case the company conducts a thorough
audit themselves to ensure high quality

• All suppliers are audited by HelloFresh or their partners (all costs fully
covered by HelloFresh)
HelloFresh strives to work with suppliers that have outstanding quality,
more specifically:
• Bord Bia Quality Mark
• Sedex certification
• Better chicken commitment standards

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