Page 265 - Bord Bia - Irish Foodservice Directory 2024

HelloFresh

EMAIL
nicolo.godi@hellofresh.ie
WEBSITE
www.hellofresh.ie

Company Profile

HelloFresh SE is a global food solutions group and the world’s leading meal
kit company. HelloFresh operates in the US, the United Kingdom, Germany,
the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland,
Canada, New Zealand, Sweden, France, Japan, Norway, Italy, Denmark and
Ireland. In 2022, HelloFresh delivered over 1 billion meals and reached €8
billion in revenue. HelloFresh was founded in Berlin in November 2011 and
went public on the Frankfurt Stock Exchange in November 2017.

HelloFresh wants to change the way people eat forever and make it easy for
everyone to cook delicious, wholesome meals at home in a sustainable way
without compromising on flavour, or quality.

Product offering - How the product works:
HelloFresh is a recipe box service offering customers a weekly choice of
recipes across a variety of meal preferences (Classic, Calorie Smart, Quick
Cook, Family & Vegetarian) for 2 or 4 people. Customers have the choice
of picking from a menu of 25 wholesome weekly recipes that have been
developed in-house by local recipe developers.

Customers can plan their meals several weeks ahead by ordering through
the website and the box is then delivered by HelloFresh to their doorstep at
the time chosen by them. The ingredients for each meal are pre-measured
and packed in colour coordinated individual kits, thus reducing food
waste. Each meal is accompanied by a recipe card featuring step-by-step
instructions, an ingredient list, and nutritional information to guide the
customers. The service is subscription based with the option to pause or
cancel at any time.

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