Page 30 - Bord Bia - Irish Foodservice Directory 2024

Product mix

The core food offering for Subway® stores is submarine sandwiches, which
are filled according to customer requests. Other product lines include
snacks, salads and drinks.

Many of the ingredients for the Subway® store menus are brought in
prepared. For example, meat products are all cooked, sliced and frozen.
Some vegetables and cheese are also prepared.

Opportunities for Irish food and drink suppliers

One key area of growth for the Subway® menu is the different ‘Day Parts’
offered, i.e. accessing different sales opportunities throughout the day
(breakfast/brunch/lunch/dinner/supper).

Potential new suppliers should contact IPC EMEA via the website
www.ipcemea.org/Supplier-Enquiries

There is room for brands in the operation, predominantly in the snacks and
beverages categories. There are also opportunities for growth in chilled
and frozen foods. Subway® stores are equipped with chilled and frozen
storage facilities.
IPC EMEA is already a strong supporter of Irish suppliers. Nature’s Best
supplies fresh produce, Willowbrook Foods supplies fresh produce, Dawn
Farm Foods and Dew Valley supply meat products for the UK, Ireland and
much of Europe, and breads are sourced from Bama in Portadown.

Purchasing policy and supplier requirements

BRC is mandatory for all suppliers to the Subway® system. Subway® also
carries out its own risk-based audits. Suppliers pay for audits.

All purchasing is centralised through the IPC EMEA Food and Packaging
team. There are tenders for all products. The regularity of these varies by
product category. The IPC EMEA Food and Packaging team sets the terms
for all suppliers.

The preferred case size and shelf life expectations and requirements
vary according to product category and are determined by Subway®
specifications.

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