Page 33 - Bord Bia - Irish Foodservice Directory 2024

Relevant purchasing contact

Head of People and Operations: Sylwia Wieczorek
Email: sylwia@madegg.ie
General Enquiries: info@madegg.ie

Email is the preferred method of contact.

Product mix

Mad Egg serves local, free-range, fried chicken. The company’s focus is on
local produce and sustainability.
The product mix includes chicken sandos, chicken tenders, sides and dips.
DIY desserts, soft drinks, beer and wines are also available.

Restaurants are open for lunch and dinner trading. Dine-in, take-away and
delivery is offered.

Opportunities for Irish food and drink suppliers

Currently, 90% of the ingredient basket is locally sourced.
Mad Egg’s focus is to work very closely with all their suppliers, having
formed excellent relationships since opening the business.

The company has brought their suppliers to the forefront of their
customer’s mind. They introduced a supplier series campaign to promote
the support of Irish and local businesses to their customers and the general
public.

Mad Egg’s Central Production Unit (CPU) will open up their daypart menu
offering and allow for inhouse innovation which will focus on new sides,
their dessert range and sauces for direct sale.

Expanding the Central Production Unit range will also provide opportunities
for suppliers that can offer large order volume, factoring basket size/price.
There are further opportunities for Irish food and drink suppliers for
daypart menus including breakfast and brunch. There is also an opportunity
within the area of powdered spices and some confectionary which are not
currently sourced locally.

Mad Egg are interested in any new innovation which would be suitable
for their offering, bearing in mind that products must be of high quality
specification (ideally locally sourced) and that can create bespoke products
reflecting food trends. Currently examining potential to introduce plant-
based options.

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