Page 302 - Bord Bia - Irish Foodservice Directory 2024
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The company often collects products from producers’ premises or a
mutually convenient pick up point can be agreed. At present there is no
charge for this service. Products with a minimum shelf life of 21 days are
preferred.
Geographical spread
Island of Ireland.
Fleet size
The fleet consists of four vans. Couriers are sometimes used.
Marketing support and services provided
The company does not produce an annual catalogue. It produces a listing
with prices each January. It updates this list as required. There is no charge
for inclusion on the list.
Customers are alerted to the arrival of new products by email, telesales and
van sales teams and product literature is circulated with invoices.
CFT works with suppliers to implement introductory offers and other
promotions.
Customer orders are captured through telesales, email, text and phone.
Producer visits to selected customers can be arranged. Sales information is
available to producers to facilitate sales development.
Both the van sales drivers and the Managing Director work on sales
development. Producers can make presentations to the sales team.
Suppliers are encouraged to engage in continuous marketing activity and
to support sales efforts as much as possible. Producers are the best sales
representatives for their own products.
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