Page 298 - Bord Bia - Irish Foodservice Directory 2024

Producers may deliver directly to the Galway or Dublin distribution centres
or, in many cases, Corrib Foods will collect from the producers’ premises.
Delivery frequency to the distribution centres depends on the product type
and shelf life and is agreed specifically with the buyer.

Geographical spread

Corrib Foods is particularly strong in Cork, Galway and Dublin and other
large urban centres. For other regions it works in conjunction with a
number of smaller local distributors.

Fleet size

The fleet consists of 40 multi-temperature vehicles.

Marketing support and services provided

All producers are encouraged to run promotions throughout the year and
there is an opportunity for producers to buy formal advertising space in the
catalogue.
However, producers that do not avail of these adverts will still be featured
in the catalogue and there is no charge for this. The cut-off date for the
catalogue is February-March each year.

A monthly flyer is issued and distributed to every customer where there is a
section dedicated to new products. New products are also featured on the
company website.
The company conducts most of the sales promotion activities via the
catalogue and its sales force. It requires suppliers to submit their ‘best
price’ on the basis that Corrib Foods will look after promotional activities.

Orders from customers are gathered by Telesales staff.

Most customer communication takes place directly via Corrib Foods, but in
some cases customers will also talk directly to producers.

Sales information is not shared with suppliers.

At present there are seven sales representatives. Producers can make
representations to the sales team.

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