Page 306 - Bord Bia - Irish Foodservice Directory 2024
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Geographical spread
From the company’s depot in Cross, Co Mayo, a region from Castlebar
down to Ennis and over to Ballinasloe is served. The company services
counties Mayo, Clare and Galway.
About 90% of customers are serviced twice per week.
Fleet size
The company has six muilt-temp trucks and two vans.
Marketing support and services provided
The company does not have an annual catalogue, but the price list is
constantly updated.
New products are introduced to customers by the van sales team with
the details of all new lines on a promo flyer that’s produced every month.
Products are promoted post-launch once sales have stabilised.
Some orders are captured in advance to help the van sales system that
is in place. Producers are encouraged to speak to customers to develop
sales. Information on the sales performance of a supplier’s own products is
available.
The company has a team of seven Sales Representatives on the trucks
and vans, with two Sales Supervisors promoting sales and two part-time
Merchandisers. Prospective suppliers can make presentations to the sales
team.
Advice to new suppliers
Potential producers should contact the Managing Director by phone and
make an appointment to discuss their proposal and present a 12 month
promotional plan to drive sales.
Other information
Credit terms are 30 days.
A mixture of Long Term Agreements and fixed prices are in place.
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