Page 59 - Bord Bia - Irish Foodservice Directory 2024

Product mix

The eating experience revolves around informal dining with a strong
emphasis on quality and taste.
The cuisine could be best described as ‘modern Irish’, which uses local
ingredients in traditional and newer dishes.

Few food components are purchased in any kind of pre-prepared state,
except for some sauces and items like mayonnaise. Avoca focuses on
making from scratch in house, where at all possible

The largest categories purchased by Avoca are fresh meat and fish,
vegetables and dairy products.

Opportunities for Irish food and drink suppliers

Avoca is committed to a policy of supporting artisan producers and
while the company maintains long-term relationships with most of their
producers, it is always open to finding new products and producers.
Products must be of a suitable quality and profile that suits the Avoca
brand. The price must also allow a sufficient margin.
Avoca is most interested in raw ingredients that could be used in the
production of their from-scratch products.

New opportunities are mainly in the form of high quality ‘artisan’ food
products, such as smoked fish and artisan cheeses. A growth area would be
in items which are perceived by consumers as being part of a ‘healthy’ diet,
including free-from and vegan.

Luxury ingredients are always of interest to Avoca to support the creation
in-house of premium cakes, snacks and other tempting treats.

The only types of produce that are purchased that are not Irish and/or local
are those that can only be produced overseas, e.g. olive oil, tomato purée,
Belgian chocolate etc.

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