Page 95 - Bord Bia - Irish Foodservice Directory 2024

The range is constructed to have an offer that travels through the day
covering breakfast and lunch, whilst catering for a mix of on-the-go and eat-
in customers.

The savoury food offer is limited to a range of gourmet sandwiches,
traditional toasted sandwiches and filled croissants. Butlers Chocolate
Cafes aspire to a very high standard of baked goods and sweet treats and
currently bake-off a considerable amount of pastries and scones fresh in-
store daily. Butlers do not offer any pre-wrapped or branded product apart
from a gluten free range which is a growing category.

Opportunities for Irish food and drink suppliers

Butlers are constantly striving for refinement of and improvement of the
offer and product range and are always interested in new products of a very
high standard, produced locally.

Opportunities exist for a variety of foods including cakes, individual
desserts (of particular interest are chocolate products), tray bakes, bakery
products such as muffins, scones, chocolate biscuit cakes and children’s
products. Other particular products of interest include breakfast products,
pastries and continental sweet bakery type products and ambient goods.

In the cold drinks category opportunities exist for Irish fruit juices and
waters.

There is limited scope for branded product within the Butlers range and the
preference is for product to be sold loose as part of the Butlers Chocolate
Café range.

Purchasing policy and supplier requirements

Butlers are always keen to look at new products, with a preference to
source local products based on quality and freshness.
In categories where they already have an established supply base, they
prefer to operate a partnership model and stay with the same producer
over a period of time.

Producers should have HACCP as a minimum standard and the company
will work at developing standards over time with their producers.

Supplier audits are conducted regularly and there are no charges for this
activity.

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