Page 331 - Bord Bia - Irish Foodservice Directory 2024

Marketing support and services provided

All customers of Henderson Foodservice have a good rapport with their
delegated Sales Representatives.
The company uses their award-winning website, social media platforms
and telesales activities to enhance its marketing activity and product
awareness to customers, including weekly email marketing campaigns to
over 2,800 customers.
The company produce multiple product marketing materials each year,
featuring new product launches, category focuses and promotions. In
addition, an online catalogue is maintained on the company’s website and
this is updated regularly with added value content and features.

Advice to new suppliers

Potential suppliers are advised to contact one of the Trading Controllers.

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