Page 345 - Bord Bia - Irish Foodservice Directory 2024

Promotions are encouraged to develop the sales of new products. Five
‘Your Food Magazine’ brochures per annum are produced for customers
incorporating new products and menu ideas.

Digital marketing via social media posts / online ordering portal and
corporate website is available as part of supplier trading terms.
Orders are captured via internal sales / online. The company’s team of
internal sales representatives is tasked with providing sales support for the
entire range. Producers may accompany field sales representatives on visits
to customers by arrangement.
Ordering online is a huge growth area, with over 50% of total sales coming
via an online ordering website and suppliers can gain significant exposure
here. Producers that wish to develop their sales within the company’s
customer base are given indications as to where opportunities may exist.

Advice to new suppliers

Producers should contact trading@lynasfoodservice.com and then forward
on details of their proposal by email. The producer will then be put in
contact with the relevant Category Manager.
Suppliers are advised to ensure that they have a good understanding of
the foodservice sector and are aware of the need for high quality products.
Branding is not necessarily required and larger case quantities are the
norm.

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