Page 341 - Bord Bia - Irish Foodservice Directory 2024
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Fleet size
The company has 53 vehicles on the road and they are all
compartmentalised to facilitate the transportation of fresh, frozen and
ambient products.
Marketing support and services provided
La Rousse Foods produces a biannual product brochure along with monthly
product offerings.
Customers are alerted to new products by the company and usually
supported by some promotional activity.
The Company’s website www.laroussefoods.ie features the online version
of the brochure, keeps customers informed of the latest company and
sector news and has a log-in portal to a bespoke online ordering system.
Promotional activity is product dependent and the company actively
encourages tastings and demonstrations.
The company is open to producers making presentations to the sales team.
Advice to new suppliers
New potential suppliers should approach the company via Colum Lanigan
Ryan, Food Director.
Other information
Credit terms are 30 days from month end.
The company does not operate Long Term Agreements with suppliers.
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