Page 356 - Bord Bia - Irish Foodservice Directory 2024

Email Marketing – MMP provide customers with monthly emails that inform
them about their latest offers in areas they are most interested in hearing
about.

Social Media - MMP have social profiles on Facebook, Twitter, Instagram
and LinkedIn. Customers can follow on these networks and stay up to date
with the latest news in the company.

Advice to new suppliers

Potential suppliers should approach the company via email to the relevant
Category Manager. The Category Manager will then put the supplier in
contact with the relevant Trading Manager.

When meeting the Trading Manager (buyer), suppliers should arrive
prepared with a PowerPoint providing an overview of their business, the
proposed product range and pricing along with product samples.
If targeting the Musgrave MarketPlace business, distribution solutions need
to be provided outlining the product delivery schedule to the ten sites, or
alternatively confirming delivery to Musgrave MarketPlace central location.

Musgrave MarketPlace is always interested in products that are different,
unique and in particular if they offer exclusivity to Musgraves.

Strategic plans aimed at Chefs need to be put in place in the branches to
help drive sales, together with training for the sales team and telesales
team.
Producers should research customers and end consumers to establish the
potential interest in their products. This will give Musgrave MarketPlace a
good idea of the market for the supplier’s products.

Producers need to appreciate that the foodservice market is totally
different from retail. Products may need to be reformulated and
packaged differently for foodservice due to different cooking and storage
requirements.

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